case studies

Real Results, Real Teams — The 5 Pillars in Action

Real stories. Measurable results.

Discover how 40% Better transformed underperforming teams into category leaders—and how your team could be next.

Icarian Team — 500% Better

Challenges: 

No referenceable customers

Lack of communication between the client success and engineering teams

Poor internal training of the success team

Insufficient tracking of client goals or problems

Lack of accountability for client support

Inconsistent communication between the client success team and client contacts

A layoff


The story

“We just laid off the client success team. 

Can you build a new team, clean up our client’s complaints, and get us three referencable customers in the next two months?”. 

The VP of Engineering had just dropped either a bomb or an amazing opportunity in my lap. 

Sitting in his office, hearing the soft whir of the fan on his computer, noticing how he was hunched forward and clearly stressed, I breathed slowly to calm my pulse and let my brain work on my initial questions.

“How big a team can I build?” 

“You can have two people,” he responded.

I knew the departing team was 10+ deep – how was I going to make this work?

The VP knew he was asking a lot, and could see the furrow in my brow.

“Can I think about ‘how’ over the weekend?” I asked.

The VP smiled and agreed. 

Fast forward three months, and we are wrapping up our third client meeting of the day. 

All three had ended early, and only one had any action items. And all three client teams were on our reference list. 

Our team of 2 had replaced 10 and were getting better results. 

When a mid-size software company’s delivery team hit a wall, 40% Better came in.
The result?

  • 2x release cadence
  • 3 promotions within 6 months
  • 40% decrease in planning waste
    They didn’t hire more. They led better.

Slowest Team to Flagship Example

A high end social media team faced burnout, misalignment, and diminishing productivity.
Within six months of using the 40PB System:

  • Team morale at an all-time high
  • Operational efficiency jumped 40%
  • Opportunities for much bigger projects.

The difference? Pillars, not pressure.

What Makes These Teams Different

It’s Not Magic. It’s a System.

Most leadership programs teach theory.

We teach transformation.

40% Better is immersive, tactical, and focused on what works now. We embed real-world leadership systems into your daily ops—fast. That’s how we create visible, lasting impact.

Want Your Team to Be the Next Case Study?

If you’re ready to stop spinning your wheels and start seeing meaningful results, let’s talk. We’ll help you apply the 5 Pillars to your team—and build a performance story worth telling.