About 40 PERCENT BETTER

Military supply chains, fine dining, race cars, broken bones, and DBT

This isn’t a movie plot, it’s where our system traces it’s roots.

Bill Lennan was lucky to learn from unusual mentors, coaches, and work experiences at an early age. 

These experiences were fundamental to the team leadership system he researched, designed, and perfected across 20+ years of software development. 

His teams casually delivered industry firsts and “impossible” projects while maintaining high engagement and almost zero churn. 

If your company relies on software – you always want better development velocity. Sales can only operate at the speed of software development.

Our Mission

Happy and High Performing Teams

This is every exec (and HR leader) goal – but no-one had a system until now.

Team leads have the necessary leverage to dramatically improve their team’s performance – and they need to know precisely how. 

At 40PB, we train your highest leverage people how to radically improve engagement, execution, and productivity—because better team leads means better performance.

The 40PB System

Our Proven Framework for Team Performance

We learned from fine dining teams, life saving first responders, winning auto racing teams, mission critical military supply chains, and leading edge performance coaches.

And cut our teeth running software teams that blew away executive expectations, delighted customers, and made peers ask “how?!”. 

After decades of business results and hundreds of coaching clients – our system is now available to corporate clients who want real impact, employee engagement, and ROI improvement.

Our Impact

Transforming Teams Across Industries

What happens when leaders go 40% Better?

  • Cut time-to-market from years to months
  • 4x new client signups
  • A SaaS support team improved outcomes by 5x
  • And “impossible” business problems become scalable solutions

The 40PB system has consistently driven performance across industries—and we can do the same for you.

Ready to Elevate Your Team's Performance?

Discover how the 40 Percent Better system can revolutionize your team’s productivity and engagement.