The hidden life of exceptional leadership

Great leadership is action - not philosophy

At 40% Better, we train your highest leverage people to unlock amazing performance.

Our system—refined over 20 years in tech, hospitality, and military logistics—unlocks 40% or better team performance.

No fluff. Just measurable outcomes.

WHO WE ARE

A Radically Different Approach to Team Performance.

We’re not just another leadership training company.

40% better is your unfair business advantage.

Researched, tested, and proven in action – a repeatable system that turns your highest leverage people (aka team leads/managers) into catalysts for change.

Executives know what they want – but can’t get the performance from their people that they need. Because blind spots.

Blind spots in Mental Models, Emotional Resilience, Communications, and more – that hamstring team productivity. And it’s the nature of blind spots that no-one talks about them.

The Five Pillars

Traits of Excellent Team Leads

What drives sustained, exceptional team performance?

We’ve uncovered five core pillars that consistently fuel engaged, efficient, revenue-generating teams:

Mental Models

Great team leads hold a stack of empowering mental models like: My job is to make everyone here happier and more productive. Leaders are not trusted so I have to earn it with my behavior. Emotional resilience is required to be an excellent team lead.

Emotional Resilience

Fear stops most leads from helping their teams. Emotional resilience is required to overcome the fear and improve team performance. This skills based approach has decades of research and practical application.

Communication

Great leads network and find problems to solve. They learn to be curious investigators. Once they have data, they can also make compelling pitches that earn executive approvals. When this doesn’t happen, teams feel unsupported and productivity drops.

Power Dynamics

Smart execs know that team leads have incredible power inside organizations – but rarely do the leads know this or how to use it effectively. Using that power effectively garners trust from the team and execs.

Habits

40PB is grounded in repeatable behaviors. Making them habits provides consistent and reliable outcomes – and productivity improvements.

ON MEDIA

Explore Our Insights and Perspectives

40% Better has been featured on industry podcasts, leadership panels, and internal training programs at top companies across sectors. From Silicon Valley startups to Fortune 100 logistics ops, our thought leadership is trusted where performance matters most.

Stop Avoiding. Start Leading.

Are you ready to move beyond apathy and avoidance? To unlock the performance your software teams have available?

Take the first step towards a new era of productivity, engagement, and business success.

OUR MERCH

Get Your 40 Percent Better Gear.

Leadership isn’t a role—it’s a mindset.

Our exclusive merch line is built for leaders who want to wear their commitment with pride. Whether it’s in the office, on the field, or at your next keynote, our gear reminds you—and your team—what 40% Better really means.

Embroidered Beanie
$16.00
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Ambivert
$22.00 – $29.00
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Built not born
$22.00 – $29.00
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Building Distress Tolerance
$24.50
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